# A studio to learn to create with AI, and a team that produces it.

ByTheLab is an AI content studio from LATAM. It has two sides: the School, a Whop community with step-by-step courses and guides to create image, video, UGC and agents with AI, and a team that produces UGC, commercials and creative assets with AI for brands that commission them. It does not do marketing strategy or consulting.

## The School
A learning community on Whop for agencies, marketing teams and creatives who produce content for brands and want to do it in-house. Step-by-step courses and guides on AI image and video generation, assisted editing, AI UGC, consistent characters and AI agents, with real examples. The first course, AI Image + Video for Marketing Teams, teaches the text to image, image to image and image to video workflow in about 75 minutes.

## Production
When a brand would rather commission the content, the team produces it: AI UGC, commercials, brand films and creative assets. Creative direction is by Daniel Nomezqui and every project is quoted online. The brand approves every piece before it is published.

## The method
Prompting is writing. Directing is deciding. AI executes, human judgment chooses the idea, the reference and the cut, and the brand signs off on what reaches the world. It's the same method taught at the School and used by the team.

## Who

### Daniel Nomezqui · Creative director
Trained in cinematography and has directed commercials. Leads ByTheLab's production and visual direction: decides which shot runs and which gets cut before a piece reaches the brand.
https://daniel-nomezqui.vercel.app

### Wen López · Founder
Founded ByTheLab so more people in LATAM learn to create content with AI, with judgment. Speaker at universities and technology conferences.
https://linkedin.com/in/wenlopez

Canonical URL: https://bythelab.xyz/en/about