# Learn to create content with AI. Or leave it to our team. Step-by-step courses so agencies and marketing teams can produce image, video and UGC with AI. Or hand the content to our team. ## The three doors ### Learn to create it · School ByTheLab School is a Whop community where agencies and marketing teams learn, step by step, to create content with AI: image and video generation, assisted editing, AI UGC, consistent characters and agents. You learn the same method the team produces with, at your own pace. To start: the AI Image + Video for Marketing Teams course, about 75 minutes in three modules (text to image, image to image and image to video), $50 USD one-time with lifetime access. The course is in Spanish. https://whop.com/bythelab-school/ ### Hand it to the team · Production The ByTheLab team, with creative direction by Daniel Nomezqui, produces AI UGC, commercials and creative assets for your brand. Six-figure-shoot quality without the structure or the timelines: pieces in days, not weeks. Get a video quote online and see the price instantly. https://bythelab-cotizador.vercel.app ### Measure your visibility · GEO Score When someone asks ChatGPT or Perplexity about your category, do you show up? GEO Score is our free tool: you run it yourself and in 30 seconds see your 0 to 100 score across ChatGPT, Claude, Perplexity and Gemini. It is a self-serve measurement, not a consulting service. https://geo.bythelab.xyz ## Method Prompting is writing. Directing is deciding. 01. **You**: You handle your product. What keeps you up at night. Your vision. Your market. Your edge. 02. **Us**: We direct your content. We define voice, format, narrative, rhythm. We decide what fits and what doesn't. 03. **AI**: Executes. Generative models, soul characters, marketing studio. AI puts in the hours. We direct them. 04. **You**: You give the final touch. You approve. You edit the last word. Your brand signs off on what goes out to the world. ## FAQ ### What exactly is ByTheLab? An AI content studio from LATAM. It has two sides: the School, a Whop community with step-by-step courses and guides to create image, video, UGC and agents with AI, and a team that produces UGC, commercials and creative assets with AI for brands that commission them. It does not do marketing strategy or consulting. Founded by Wen López in 2026. ### What is ByTheLab School? It's our learning community on Whop. There you'll find step-by-step courses and guides to create content with AI tools: image and video generation, assisted editing, AI UGC, consistent characters and agents. It's the same method the team produces with. The first course is AI Image + Video for Marketing Teams: about 75 minutes in three modules, $50 USD one-time with lifetime access (in Spanish). ### What is GEO Score? GEO (Generative Engine Optimization) is a brand's visibility in the answers ChatGPT, Perplexity and Gemini give. GEO Score is our free tool that measures that visibility in 30 seconds: you run it yourself and see your score. We don't sell it as a service, it's free to use. ### How is it different from a traditional agency? We are not a marketing agency. On every production job, AI executes and the team directs: script, curation and editing. Your investment goes to senior creative judgment, not traditional agency structure. ### What brands does the production team work with? We produce for consumer, fashion, food, beverage and music brands, and for creators. We don't take projects from corporate card or business spend management companies. ### Who owns the content? You do. Every delivery includes the assignment of all rights that exist over the pieces, with unlimited commercial use: any channel, any country, forever. We never reuse your assets or material with other clients. And an honest note almost nobody will tell you: the law does not yet recognize copyright over what an AI generates on its own. That's why every piece of ours carries real human direction (script, curation, editing). That creative layer is protectable, and it's the one we assign to you. ### Do you speak Spanish or English? Both. Each piece can be monolingual or bilingual depending on your market. From LATAM to the world means Spanish is native, not translated, and English is written with editorial judgment for a global audience. ### Why should we trust AI for our brand? You don't trust AI. You trust who directs it. ByTheLab was founded by Wen López and production is directed by Daniel Nomezqui, a creative director trained in cinematography. The method taught at the School is the same one the team produces with. AI is the tool, not the replacement. ### Do you do marketing strategy or consulting? No. At the School we teach you to create content with AI, step by step. And if your brand needs content produced, the team makes it: UGC, commercials and creative assets. You decide what piece you need; we don't sell marketing plans. ### How do we start? Fastest way: message us on WhatsApp using the orange button floating in the corner of this page and tell us what you need. We also reply on Instagram, X, LinkedIn or by email at info@bythelab.xyz. We respond within 24 hours. If you want to learn, go straight to the School; for a production job, you can also get a video quote online. ## Links - School: https://whop.com/bythelab-school/ - Video quote: https://bythelab-cotizador.vercel.app - GEO Score: https://geo.bythelab.xyz Canonical URL: https://bythelab.xyz/en