byTHELAB*
byTHELAB*

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GROWTH & CONTENT STUDIO · LATAM

Growth is a system, not a hack.

byTHELAB is a growth and AI content studio for crypto, fintech, and Web3 companies in LATAM. Founded by Wen López. Trusted by Bitsave, Aureo Bitcoin, Fedi México, and Bitso.

byTHELAB is a growth and AI content studio for crypto, fintech, and Web3 companies in LATAM. Founded by Wen López.

GROWTH STUDIO
Growth Marketing
Estrategia, KPIs, comunidad y campañas LATAM. Tracción real con creadores y activaciones — sin desperdiciar presupuesto en agencias genéricas.
Explore Growth →
GROWTH STUDIO
Growth Marketing
We build Growth systems that help to scale brands.
Explore Growth →
AI CONTENT STUDIO
AI-Powered Content
AI Influencers. UGC con creators reales en México, Colombia y Argentina. Cinematic video, animaciones y product ads premium que combinan tecnología con perspectiva humana.
Explore AI Content →
AI CONTENT STUDIO
AI-Powered Content
AI Influencers. UGC con creators reales en LATAM. Cinematic video, animaciones y product ads premium que combinan tecnología con perspectiva humana.
Explore AI Content →

TRUSTED BY · CASE STUDIES IN GROWTH

TRUSTED BY ·

CASE STUDIES IN GROWTH and content

Past collaborations. No formal endorsement implied.

SELECTED WORK · 2024–2026

Real work. Real teams. Real LATAM.

Aureo Bitcoin
Built the Mexico GTM.
Fedi México
Growth partner. AI + Bitcoin sessions. IRL activations.
Bitsave
Brand relaunch. AI in the growth team.
LABITCONF
Live, art-directed coverage.
Xverse
LATAM expansion + SATI partnership. Top 3 in Brazil's segment.
UNICEF Colombia × Xverse
Bitcoin fundraising for underserved communities.

OUR TAKE

Startups today have a growth opportunity that doesn't take millions, just a few thousand, placed where they make all the difference.

— Wen López, founder

Clarity comes before scale.

Pick your path above. Or write us directly — we respond fast.

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FROM THE LAB · BETA

See where your brand ranks across the major LLMs.

See where your brand ranks across the major LLMs.

We also build AI products. GEO measures your brand's position in ChatGPT, Claude, Perplexity, and the rest. AI is the new search — try it free in beta.

We built a GEO score that measures your brand's position in ChatGPT, Claude, Perplexity



Run my GEO scan →

© byTHELAB · 2026 · bythelab.xyz

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Imagery: byTHELAB original work + third-party references used for illustrative purposes. All third-party rights belong to their original owners.