bythelab
06 · Who

A sister and her brother.
Ten years of craft.

bythelab* is a small studio. That's the edge. Every piece passes through the hands of those who sign the work, not through a chain of juniors.

01Founder · Creative & Growth

Wen López

Colombian · Mexican · educator · growth director.

Led LATAM growth for Xverse, one of the leading wallets in the Bitcoin ecosystem. Speaker at the UN, Bitcoin conferences and universities. Today directs bythelab* with focus on fintech, crypto and AI for LATAM.

  • · #3 in Brazil growth from zero
  • · 100+ LATAM creators activated
  • · Ordinals LATAM, organizer
CV →LinkedInX
02AI Creative Studio Lead

Daniel Nomezqui

Creative director · AI director · brother.

Background in cinematography and direction. Directs generative pieces with Higgsfield, Soul Characters, Marketing Studio and final edit in traditional suite. His judgment decides what runs and what gets cut before reaching the client.

  • · Director of the bythelab* manifesto trilogies
  • · AI direction on active client projects
  • · Specialty: editorial + cinematic identity
  • · Trained Soul Characters team
Portfolio →