Editorial · byTheLab*
Notes on AI direction.
Studio thinking · how we direct AI while everyone else just prompts it.
- 2026-06-12· ai-business· 8 min read
Who owns AI-generated content? What the law actually says in 2026
Content generated solely by AI has no copyright, neither in the US nor in Mexico. What that means for your brand, what agencies promise wrong, and what to demand in your contract.
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- 2026-06-12· sistemas-ai· 9 min read
LATAM already uses AI more than the United States. What's missing isn't adoption, it's direction
Mexico 66%, Brazil 74% vs the United States 40% in generative AI usage. But 71% of Mexicans admit they lack confidence to use it well. What to actually automate in your startup, with evidence.
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- 2026-06-12· geo· 9 min read
How to show up in ChatGPT and Google's AI summaries: the real data
What the evidence says about showing up in ChatGPT, Perplexity and Google AI answers: citable content, brand mentions and measurement. Verified data, no hype, and what to do if you run a startup.
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- 2026-06-12· produccion-ai· 9 min read
How much does a commercial cost in 2026? Nobody knows (and that's the problem)
The industry stopped measuring the average cost of a commercial in 2011. Today the real range goes from 2 thousand to 20 million dollars. What AI actually changed, what it didn't, and how to decide what to pay.
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- 2026-05-26· ai-direction· 7 min read
What is AI direction and why isn't it the same as prompting an AI?
AI direction is deciding before generating. Prompting is writing a request. The difference is judgment, not the tool. A byTheLab* manifesto.
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