Editorial · byTheLab*
Notes on AI direction.
Studio thinking · how we direct AI while everyone else just prompts it.
- 2026-07-22· produccion-ai· 7 min read
How to Edit Videos with AI, No CapCut or Premiere (2026)
The real method to edit full videos with AI: cuts, subtitles and format without opening an editor. 2026 tools, steps and honest limits.
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- 2026-07-22· produccion-ai· 7 min read
How to Create Ads with AI at Scale, Without Canva
The system to produce dozens of ad variants with AI: brief, batch generation, curation and testing. With real cases and honest limits.
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- 2026-06-12· ai-business· 8 min read
Who owns AI-generated content? What the law actually says in 2026
Content generated solely by AI has no copyright, neither in the US nor in Mexico. What that means for your brand, what agencies promise wrong, and what to demand in your contract.
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- 2026-06-12· sistemas-ai· 9 min read
LATAM already uses AI more than the United States. What's missing isn't adoption, it's direction
Mexico 66%, Brazil 74% vs the United States 40% in generative AI usage. But 71% of Mexicans admit they lack confidence to use it well. What to actually automate in your startup, with evidence.
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- 2026-06-12· geo· 9 min read
How to Show Up in ChatGPT and Google AI Results: The Data
How companies show up in ChatGPT and Google AI results: citable content, brand mentions and measurement. Verified data, no hype.
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- 2026-06-12· produccion-ai· 9 min read
Commercial Advertising Cost in 2026: $2K to $20M, Explained
Commercial advertising costs in 2026, with sources: production from $2,000 (AI-made) to $20M (Super Bowl), plus airtime, and how to decide what to pay.
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- 2026-05-26· ai-direction· 7 min read
What is AI direction and why isn't it the same as prompting an AI?
AI direction is deciding before generating. Prompting is writing a request. The difference is judgment, not the tool. A byTheLab* manifesto.
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